Compelling, entertaining,premium content

With talent and access at our heart, we tell amazing stories across premium sport and unscripted.


About us

Collective Media Group brings together a world class multi-award-winning team with decades of experience across development, production, and talent management.

Since launching in 2021, we have delivered programming for Netflix, Sky Documentaries, ITV, NBC Peacock, Via Play, The Smithsonian Channel and Paramount Plus among others.

Our approach is built on integrity and our ability to build truly meaningful relationships with talent and partners.

We specialise in unscripted and premium sports content for the UK and International markets.

The Team

Claire McArdle

Claire is an Emmy award-winning creative executive who has worked extensively across broadcast and digital platforms in a number of genres.

Prior to founding Collective Media Group with Rebecca Knight, she was the Managing Director and Chief Creative Officer of OTRO. In a career spanning two decades, Claire has held senior executive positions at Viacom International, Channel 4 and All3Media-owned Maverick Television, and delivered International Emmy, BAFTA, RTS and Broadcast award-winning content. She has frequently developed and mentored emerging talent both on and off screen. She is an avid football fan, and is a passionate historian, holding a PhD in nineteenth century ecclesiastical history.

Rebecca Knight

Rebecca has over 20 years’ experience in content production and live events. Prior to founding Collective Media Group with Claire McArdle, she was Vice President of Production and Business Affairs for ViacomCBS International.

In her career Rebecca has produced intimate A-list music gigs through to 36,000+ arena events, and delivered award-winning films and BAFTA award-winning programming. Experienced across factual, reality, and scripted, Rebecca has a true passion for business and production and strongly believes in supporting new talent and creating meaningful partnerships on and off screen.

Arianna Perretta
Senior Producer

Arianna is a Producer and Director with over a decade of experience and a keen interest in telling engaging human stories.

She has developed and produced a broad range of projects including documentaries, reality shows, travelogues, factual entertainment formats, animation, digital content and ads for major broadcasters and brands. Arianna’s experience gives her excellent eye for a story, strong editorial judgement, a tenacious approach to gaining access, and solid story-telling skills.

Her proficiency in five languages and cultural awareness allow Arianna to set up complex shoots all over the world, as well as gaining and maintaining access to world famous sporting talent.

Poppy Taylor

Poppy has worked across some of the UK’s top TV shows, including The One Show, Children in Need, The X Factor, the BAFTA-nominated Royal Wedding of the Duke and Duchess of Sussex for the BBC and Collective Media Group’s documentary, The Footballer Fraudster, for ITV.  She has worked in newsrooms around the globe, breaking some of the world’s biggest stories and produced and directed numerous shoots with high-profile talent throughout Europe and the UK.

Poppy’s passion for telling engaging human interest stories creates compelling television. Her natural curiosity means she never misses a beat and her approach to finding contributors and gaining access is unshakeable.